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Client Example: Mainstem Malts' Better Business Reports

As the contracted Sustainability Manager for Mainstem Malt, I'm proud to share our 2017-18 Better Business Reports.

As part of our Social Purpose commitments (MSM is a registered SPC in WA), we produce an annual integrated report that combines our social, corporate governance, financial and environmental reporting in one document.

We outline what aspects of our business we measure, declare goals and provide current performance updates. It is here that the benefits to our business model become evident, the Better Business Reports give readers an in-depth review of our operations and helps them to understand what lessons we’ve learned, and where we plan to go next.

Online Food Service Sustainability Supply Chain Mapping

In my recent article "In-Store Supply Chain Mapping", I broke down some reasons for and examples of retailers and restaurants showing their customers where ingredients are sourced through physical in-store maps. This trend is not limited to the brick and mortar experience, it is being even more widely adopted by food services online presence and online retailers and brands.

Mostly, the in-store maps utilized a simple black chalkboard with a generalized local map. Artists would then connect an image of the food item, like a tomato, to represent the farm where it was grown to the approx location of the restaurant with a simple line. The online samples here show roughly the same connecting techniques but with more colorful and local inspiring backgrounds and imagery, links and precise locations. The overall trend is to display a non-interactive image which represents the menu on a whole.

Some restaurants or caterers display the farms, some just show the region of origin. Overa…

5 Features of SJMC's Continuous Improvement Program

My responsibility to clients does not end with a list of recommendations. Instead, I work to assure that the implementation of my recommendations has the desired outcome. If we have to adjust the coordinates, fine, but a captain does not point the vessel in the right direction and then abandon ship. 

Me not really steering in Costa Rica 
Here are five things I do to assure that my clients get to their desired destination.

1 - Get Executive Management On Deck
With my proposals, I have to earn the trust of executive management. I need them to see the data that convinces them of the destination, of the vessel, the route, and the timeline. If they are convinced, then they will get everyone else on deck. I need that support from clients.

By having management support and encourage changes employees are much more likely to adopt new behaviors that support the goal.

2 - Test The Waters
Starting small is the best approach when integrating new sustainability protocols. Sometimes smaller-scale pilot p…

2019 Goal - Walk You Through SJMC's B Corp Certification

Yep, SJMC is going to become B Corp certified :)

Starting in February 2019 I'll include on my blog all of the steps involved in achieving full B Corp Certification using the little b program.

For more info contact me directly at

Thanks for tagging along!

Scott J Morrison

In-Store Sustainability Supply Chain Mapping

For some brands, their supply chain is what makes their product better than a competitors. The quality of ingredients, the social benefits of their partnerships, the environmental protection of their suppliers, etc. can appeal to a customer base while giving them surety that they're purchasing a product that shares the same values.

In store mapping is an emerging trend in the retail environment where these graphics can be a visually attractive and compelling way to show the values that make up the brand. They can liberate information that is generally stuck in the pages of a sustainability report or is used as a talking point with picky customers and showcase it, allow for it to drive interest, connect with core values and drive sales.

For example, I walk into a burger joint and see on the menu right behind the cashier is a 1.5ft by 2ft map of Ontario (my home) and the farms and businesses that supply this location of the burger chain bgood. Being a Torontonian myself I know of t…

How B Corp Certification rewards Zero Waste, Circular strategies

BCorp certification requires applicants to complete an Impact Assessment. This review of operations dives into the applicants operations on a policy, procedure and operational performance level.

To achieve B Corp Certification, companies must achieve a minimum of 80 points out of a possible 200. Amongst the criteria are a number of opportunities to gain recognition, or points, through the successful completion of common waste reduction or elimination strategies. In fact, more than 17% (depending on industry track) are rooted within these methods across the various B Corp assessment tracks.

Without infringing on any copyrighted material I've assembled (in alternative wording) some of the efforts that can contribute to B Corp Impact Assessment points. If these look familiar or do not seem daunting, you may be closer to B Corp certification than you thought! If some of these appear beyond your current operational scope, I assure you they are reachable.

Possible projects, policies an…

Dual Certifications Make For Continued Efficiency - TRUE and LEED

The Green Business Certifications Inc. (GBCI) administers a number of green business certification programs, including LEED, Well, Sites, PEER, Edge, GRESB, ParkSmart standards and now Total Resource Use and Efficiency (TRUE). Much like the other GBCI programs, they are designed to align with LEED to compliment it by sharing some of the Credits/Points and/or Prerequisites.

What is a TRUE LEED'er anyways? Facilities with dual certification combine the best of both worlds; long term planning of building design efficiency and the most accurate snap shot of material use efficiency.

Leadership in Energy and Environmental Design® (LEED) is a rating system that is recognized as the international mark of excellence for new and renovated green buildings. LEED works because it recognizes that sustainability should be at the heart of all buildings – in their design, construction and operation.

Total Resource Use and Efficiency (TRUE) is also rating system, however it does not deal with buil…